The global marketing management system
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| Main Author: | |
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| Format: | Book |
| Published: |
Reading Massachusetts
Addison-Wesley
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 218 p ill. 28 cm. |
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| Bibliography: | Includes bibliography |
| ISBN: | 0201338823 |
Global Marketing Foreign Entry, Local Marketing & Global Management