Global marketing management

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Bibliographic Details
Other Authors:	Quelch, John A., Bartlett, Christopher A. 1943-
Format:	Book
Published:	Reading, Massachusetts Addison-Wesley 1999
Edition:	4th ed
Subjects:	Export marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-202540
020	#	#	\|a 0201350629
090	0	0	\|a HF1416 \|b .G56 1999
245	0	0	\|a Global marketing management \|c edited by John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor
250	#	#	\|a 4th ed
260	#	#	\|a Reading, Massachusetts \|b Addison-Wesley \|c 1999
300	#	#	\|a viii, 703 p. \|b ill. \|c 24 cm.
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Export marketing \|v Case studies \|x Management
650	#	0	\|a Export marketing \|v Case studies \|x Management
700	1	#	\|a Quelch, John A.
700	#	#	\|a Bartlett, Christopher A. \|d 1943-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202540
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam