Global marketing management
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| Other Authors: | , |
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| Format: | Book |
| Published: |
Reading, Massachusetts
Addison-Wesley
1999
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 703 p. ill. 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references |
| ISBN: | 0201350629 |
Global marketing management