Direct marketing management

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Bibliographic Details
Main Author: Roberts, Mary Lou
Other Authors: Berger, Paul D. 1943-
Format: Book
Published: Upper Saddle River, New Jersey Prentice Hall 1999
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 447 p. ill. 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:013084084X