Cases in strategic marketing management an integrated approach

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Bibliographic Details
Main Author:	McDonald, William J Ph. D.
Format:	Book
Published:	Upper Saddle, New Jersey Prentice Hall 1998
Subjects:	Marketing > Case studies > Decision making > Computer programs Marketing > Case studies > Computer programs > Management Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a McDonald, William J \|c Ph. D.
245	1	0	\|a Cases in strategic marketing management \|b an integrated approach \|c William J. McDonald
260	#	#	\|a Upper Saddle, New Jersey \|b Prentice Hall \|c 1998
300	#	#	\|a viii, 351 p. \|b ill. \|c 24 cm.
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|v Case studies \|x Decision making \|x Computer programs
650	#	0	\|a Marketing \|v Case studies \|x Computer programs \|x Management
650	#	0	\|a Marketing \|v Case studies \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202507
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