Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

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Bibliographic Details
Main Author: McDonald, William J Ph. D.
Format: Book
Published: Upper Saddle, New Jersey Prentice Hall 1998
Subjects:
Marketing > Case studies > Decision making > Computer programs
Marketing > Case studies > Computer programs > Management
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:viii, 351 p. ill. 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0023794240

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