CASES IN STRATEGIC MARKETING
A collection of 39 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic an...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Cases in strategic marketing