CASES IN STRATEGIC MARKETING

CASES IN STRATEGIC MARKETING

A collection of 39 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic an...

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Bibliographic Details
Main Authors: Rosenthal, David W. (Author), Brown, Lew G. (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Prentice Hall 2000
Subjects:
Marketing > Case studies > Decision making
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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