Business market management understanding creating, and delivering value

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Bibliographic Details
Main Author: Anderson, James C 1953-
Other Authors: Narus, James A.
Format: Unknown
Published: Upper Saddle River, New Jersey Prentice Hall 1999
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0135226570 
090 0 0 |a HF5415.1263  |b .A53 1999 
100 1 # |a Anderson, James C  |d 1953- 
245 1 1 |a Business market management  |b understanding creating, and delivering value  |c James C. Anderson, James A. Narus 
260 # # |a Upper Saddle River, New Jersey  |b Prentice Hall  |c 1999 
300 # # |a xvii, 430p.  |b ill. (some col.)  |c 25 cm. 
504 # # |a Includes bibliographcial references and index 
650 # 0 |a Industrial marketing 
700 1 # |a Narus, James A. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202504 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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