Business market management understanding creating, and delivering value

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Bibliographic Details
Main Author:	Anderson, James C 1953-
Other Authors:	Narus, James A.
Format:	Book
Published:	Upper Saddle River, New Jersey Prentice Hall 1999
Subjects:	Industrial marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0135226570
090	0	0	\|a HF5415.1263 \|b .A53 1999
100	1	#	\|a Anderson, James C \|d 1953-
245	1	1	\|a Business market management \|b understanding creating, and delivering value \|c James C. Anderson, James A. Narus
260	#	#	\|a Upper Saddle River, New Jersey \|b Prentice Hall \|c 1999
300	#	#	\|a xvii, 430p. \|b ill. (some col.) \|c 25 cm.
504	#	#	\|a Includes bibliographcial references and index
650	#	0	\|a Industrial marketing
700	1	#	\|a Narus, James A.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202504
964	#	#	\|c BOK \|d 01
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