Marketing a service for profit a practical guide to key service marketing concepts

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Bibliographic Details
Main Author:	Clarke, Greg
Format:	Book
Published:	London Kogan Page 2000
Series:	Marketing in action
Subjects:	Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HD9980.5 \|b .C53 2000
100	1	#	\|a Clarke, Greg
245	1	1	\|a Marketing a service for profit \|b a practical guide to key service marketing concepts \|c Greg Clarke
260	#	#	\|a London \|b Kogan Page \|c 2000
300	#	#	\|a vii, 200 p. \|b ill. \|c 23 cm
490	1	#	\|a Marketing in action
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industries \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202154
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam