Marketing a service for profit a practical guide to key service marketing concepts

Marketing a service for profit a practical guide to key service marketing concepts

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Bibliographic Details
Main Author: Clarke, Greg
Format: Unknown
Published: London Kogan Page 2000
Series:Marketing in action
Subjects:
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:vii, 200 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0749419199

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