Outsmarting Goliath how to achieve equal footing with companies that are bigger, richer, older and better known

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Bibliographic Details
Main Author:	Koontz Traverso, Debra
Format:	Book
Published:	London Kogan Page 2000
Subjects:	Competition Small business > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Koontz Traverso, Debra
245	1	1	\|a Outsmarting Goliath \|b how to achieve equal footing with companies that are bigger, richer, older and better known \|c Debra Koontz Tranverso
260	#	#	\|a London \|b Kogan Page \|c 2000
300	#	#	\|a vii, 215 p. \|c 23 cm
500	#	#	\|a Includes index
650	#	0	\|a Competition
650	#	0	\|a Small business \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202152
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam