E-Marketing improving marketing effectiveness in a digital world

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Bibliographic Details
Main Author:	McDonald, Malcolm 1938-
Format:	Unknown
Published:	London Prentice Hall 1999
Subjects:	Internet marketing Electronic commerce Marketing > Data processing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0273644270
090	0	0	\|a HF5415.125 \|b .M388 1999
100	1	#	\|a McDonald, Malcolm \|c 1938-
245	1	1	\|a E-Marketing \|b improving marketing effectiveness in a digital world \|c Malcolm McDonald and Hugh Wilson
260	#	#	\|a London \|b Prentice Hall \|c 1999
300	#	#	\|a xv, 163 p. \|b ill. \|c 29 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Internet marketing
650	#	0	\|a Electronic commerce
650	#	0	\|a Marketing \|x Data processing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202090
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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