E-Marketing improving marketing effectiveness in a digital world

E-Marketing improving marketing effectiveness in a digital world

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Bibliographic Details
Main Author: McDonald, Malcolm 1938-
Format: Unknown
Published: London Prentice Hall 1999
Subjects:
Internet marketing
Electronic commerce
Marketing > Data processing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 163 p. ill. 29 cm
Bibliography:Includes bibliographical references and index
ISBN:0273644270

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