Market research a guide to planning methodology and evaluation

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Bibliographic Details
Main Author: Hague, Paul
Other Authors: Jackson, Peter
Format: Book
Published: London Kogan Page Limited 1999
Edition:2nd ed.
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Hague, Paul 
245 1 1 |a Market research  |b a guide to planning methodology and evaluation  |c Paul Hague and Peter Jackson 
250 # # |a 2nd ed. 
260 # # |a London  |b Kogan Page Limited  |c 1999 
300 # # |a 239 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing research 
700 1 # |a Jackson, Peter 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202020 
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