Branding a practical guide to planning your strategy

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Bibliographic Details
Main Author:	Randall, Geoffrey
Format:	Unknown
Published:	London Kogan Page 2000 (2001 printing)
Edition:	2nd ed
Subjects:	Brand name products Business names
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-202014
020	#	#	\|a 0749432810
090	0	0	\|a HD69.B7 \|b R36 2000
100	1	#	\|a Randall, Geoffrey
245	1	1	\|a Branding \|b a practical guide to planning your strategy \|c Geoffrey Randall
250	#	#	\|a 2nd ed
260	#	#	\|a London \|b Kogan Page \|c 2000 (2001 printing)
300	#	#	\|a vii, 184 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products
650	#	0	\|a Business names
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202014
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|