Marketing research

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Bibliographic Details
Main Author: Burns, Alvin C
Other Authors: Bush, Ronald F.
Format: Book
Published: Englewood Cliffs, N.J. Prentice Hall 1995
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Description
Physical Description:xviii, 622 p. ill. (some col.) 27 cm. 1 computer disk (3 1/2) in.)
Bibliography:Includes bibliographical references and index
ISBN:0131498657