competitive INTELLIGENCE CREATE AN INTELLIGENT ORGANIZATION AND COMPETE TO WIN

competitive INTELLIGENCE CREATE AN INTELLIGENT ORGANIZATION AND COMPETE TO WIN

Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers,...

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Bibliographic Details
Main Author: Cook, Michelle (Author)
Other Authors: Cook, Curtis
Format: Book
Language:English
Published: London Kogan Page 2000
Subjects:
Business intelligence
Online Access:Click Here to View Status and Holdings.
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