competitive INTELLIGENCE CREATE AN INTELLIGENT ORGANIZATION AND COMPETE TO WIN
Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers,...
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| Format: | Book |
| Language: | English |
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London
Kogan Page
2000
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| Online Access: | Click Here to View Status and Holdings. |
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Competitive intelligence gathering, analysing, and putting it to work