competitive INTELLIGENCE CREATE AN INTELLIGENT ORGANIZATION AND COMPETE TO WIN

• Main Author: Cook, Michelle (Author)
• Other Authors: Cook, Curtis
• Format: Book
• Language: English
• Published: London Kogan Page 2000
• Subjects: Business intelligence
• Online Access: Click Here to View Status and Holdings.
• Physical Description: vi, 263 pages illustrations 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780749433123

Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. Competitive Intelligence will show you, from an international perspective, how to plan, prepare and implement an efficient CI system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, internet and electronic databases, setting up an Intelligence Library, data mining, budget constraints and legal considerations.