The balanced scorecard translating strategy into action
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term o...
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Main Authors: | Kaplan, Robert S. (Author), Norton, David P. 1941- (Author) |
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Format: | Book |
Language: | English |
Published: |
Boston
Harvard
1996
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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