The balanced scorecard translating strategy into action

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term o...

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Bibliographic Details
Main Authors: Kaplan, Robert S. (Author), Norton, David P. 1941- (Author)
Format: Book
Language:English
Published: Boston Harvard 1996
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