The balanced scorecard translating strategy into action

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term o...

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Bibliographic Details
Main Authors: Kaplan, Robert S. (Author), Norton, David P. 1941- (Author)
Format: Book
Language:English
Published: Boston Harvard 1996
Subjects:
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Summary:The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
Item Description:Includes index
Physical Description:xi, 322 pages illustrations 24 cm
ISBN:9780875846514
0875846513