Kleppner's advertising procedure
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
New Jersey
Prentice Hall
1999
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| Edition: | 14th. ed |
| Series: | The Prentice Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xviii, 716 p. ill.(some col.) 28 cm |
| ISBN: | 0139619135 |
Kleppner's advertising procedure 
Otto Kleppner's ADVERTISING PROCEDURE