Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author: Belch, George E
Other Authors: Belch, Michael A.
Format: Unknown
Published: Boston Irwin McGraw Hill 1998
Edition:4th ed
Series:Irwin / McGraw-Hill series in marketing
Subjects:
Advertising
Communication in marketing
Sales promotion
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxii, 762 p. ill.(some col.) 28 cm
Bibliography:Includes bibliographical references and index
ISBN:0256218994

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