Web commerce building a digital business

• Main Author: Maddox, Kate 1961- (Author)
• Other Authors: Blankenhorn, Dana
• Format: Book
• Language: English
• Published: New York John Wiley & Sons 1998
• Subjects: World Wide Web (Information retrieval system); Business enterprises > Computer networks; Electronic commerce
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xviii, 270 pages 23 cm
• ISBN: 0471292826

In Web Commerce, Kate Maddox clearly identifies the many different Web commerce solutions available today and helps those of you in management positions decide which system best fits the needs of your company. This indispensable guide also helps you develop surefire strategies for making your site a success-whether your company is a Fortune 500 or a start-up travel agency. Comprehensive discussions are included on all major categories of software and systems for transacting Web commerce, such as outsourcing commerce (on malls or hosting services), electronic-catalog and merchant-server software, high-end commerce solutions, payment options, and security solutions. There are in-depth explanations provided for the various features, pricing, and setup requirements, as well as the pros and cons of each type of system. The important and pressing topic of Web commerce security is also explored in detail.