Key account management the route to profitable key supplier status
Key Account Management (KAM) is central to any company's sales and marketing strategy. Peter Cheverton, experienced in KAM strategies with clients such as ICI, Guinness, DuPont, and BMW and offers highly practical planning and methodology for identifying, obtaining, retaining and developing key...
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| Format: | Book |
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London
Kogan Page
1999
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| Online Access: | Click Here to View Status and Holdings. |
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Key account management a complete action kit of tools and techniques for achieving profitable key supplier status