Introduction to marketing a step-by-step guide to all the tools of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
London
Kogan Page
1999
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| Series: | Marketing in action series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 290 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749420952 |
Marketing