The Asian marketing casebook

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Bibliographic Details
Main Author:	Capon, Noel
Other Authors:	Vanhonacker, Wilfried R.
Format:	Book
Published:	Singapore Prentice Hall 1999
Subjects:	Marketing > Case studies > Asia
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-200769
020	#	#	\|a 9780137955503
020	#	#	\|a 0137955502
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.12.A8 \|b C35 1999
100	1	#	\|a Capon, Noel
245	1	4	\|a The Asian marketing casebook \|c Noel Capon, Wilfried R. Vanhonacker
260	#	#	\|a Singapore \|b Prentice Hall \|c 1999
300	#	#	\|a xxvi, 958 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Case studies \|z Asia
700	1	#	\|a Vanhonacker, Wilfried R.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=200769
964	#	#	\|c BOK \|d 01