Competitive strategy techniques for analysing industries and competitors with a new introduction
"Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentia...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
The Free Press
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | "Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentiation, and focuswhich bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided." "The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing."--Jacket |
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| Physical Description: | xxviii, 396 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0684841487 |
Competitive strategy techniques for analyzing industries and competitors