Brand leadership

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Bibliographic Details
Main Author:	Aaker, David A.
Other Authors:	Joachimsthaler, Erich
Format:	Unknown
Published:	New York The Free Press 2000
Subjects:	Brand name products > Management > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-200632
020	#	#	\|a 0684839245
090	0	0	\|a HD69.B7 \|b A215 2000
100	1	#	\|a Aaker, David A.
245	1	0	\|a Brand leadership \|c David A Aaker, Erich Joachimsthaler
260	#	#	\|a New York \|b The Free Press \|c 2000
300	#	#	\|a xii, 351 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Management \|z United States
700	1	#	\|a Joachimsthaler, Erich \|h Erich
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=200632
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|