Managing media services theory and practice

Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as ac...

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Bibliographic Details
Main Author: Schmidt, William D (Author)
Other Authors: Rieck, Donald Arthur
Format: Book
Language:English
Published: Colorado Library Unlimited 2000
Edition:Second edition
Series:Rev. ed. of : Managing media services
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