Managing media services theory and practice

• Main Author: Schmidt, William D (Author)
• Other Authors: Rieck, Donald Arthur
• Format: Book
• Language: English
• Published: Colorado Library Unlimited 2000
• Edition: Second edition
• Series: Rev. ed. of : Managing media services
• Subjects: Instructional materials centers > Administration > United States; Audio-visual library service > United States; Media programs (Education) > Administration > United States
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxiii, 418 pages illustrations 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781563085307

Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance, facility design, managing legal issues, and dealing with technological change. The book also makes an excellent reference book for media managers in educational, corporate, government, and nonprofit agencies. Based on the more than 40 years of media management experiences of the present and previous authors, this new edition has been substantially revised to reflect the phenomenal technological changes in the field over the past 10 years.