Services marketing integrating customer focus across the firm

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value

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Bibliographic Details
Main Authors:	Zetthaml, Valarie A. (Author), Bitner, Mary Jo (Author)
Format:	Book
Language:	English
Published:	Boston McGraw Hill 2000
Edition:	2nd ed
Series:	McGraw-Hill series in marketing
Subjects:	Marketing Service industries > Marketing Customer services
Online Access:	Click Here to View Status and Holdings.
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