Business marketing connecting strategy, relationship and learning

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Bibliographic Details
Main Author:	Dwyer, F. Robert
Other Authors:	Tanner, John
Format:	Unknown
Published:	Boston McGraw Hill 1999
Series:	The Irwin/McGraw-hill series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0256221332
090	0	0	\|a HF5415 \|b .D92 1999
100	1	#	\|a Dwyer, F. Robert
245	1	1	\|a Business marketing \|b connecting strategy, relationship and learning \|c F. Robert Dwyer, John Tanner
260	#	#	\|a Boston \|b McGraw Hill \|c 1999
300	#	#	\|a xxix, 670 p. \|b ill. (some col.) \|c 26 cm
490	1	#	\|a The Irwin/McGraw-hill series in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Tanner, John
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=200415
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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