Marketing research a practical approach for the new millennium
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
McGraw Hill
2000
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| Series: | Irwin/McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxii, 682 p. ill. 25 cm 1 computer disk (3 1/2 in.) |
| ISBN: | 0256195552 |
Marketing research within a changing information environment