Strategic marketing management cases

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Bibliographic Details
Main Author:	Cravens, David W
Other Authors:	Lamb, Charles W, Crittenden, Victoria L
Format:	Book
Published:	Boston McGraw Hill 1999
Edition:	6th ed.
Subjects:	Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0256261253
090	0	0	\|a HF5415 \|b .C6944 1999
100	1	#	\|a Cravens, David W
245	1	1	\|a Strategic marketing management cases \|c David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
250	#	#	\|a 6th ed.
260	#	#	\|a Boston \|b McGraw Hill \|c 1999
300	#	#	\|a xvi, 624 p. \|b ill. \|c 25 cm \|c 1 computer disk (51/4 in)
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Case studies
700	1	#	\|a Lamb, Charles W
700	#	#	\|a Crittenden, Victoria L
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=200390
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