Strategic marketing management cases

Strategic marketing management cases

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Bibliographic Details
Main Author: Cravens, David W
Other Authors: Lamb, Charles W, Crittenden, Victoria L
Format: Book
Published: Boston McGraw Hill 1999
Edition:6th ed.
Subjects:
Marketing > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 624 p. ill. 25 cm 1 computer disk (51/4 in)
Bibliography:Includes bibliographical references and index
ISBN:0256261253

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