How to prepare a promotional plan

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Bibliographic Details
Main Author:	Waller, David
Format:	Unknown
Published:	Sydney McGraw Hill 1998
Subjects:	Communication in marketing Marketing}xManagement Sales promotion > Planning
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Waller, David
245	1	1	\|a How to prepare a promotional plan \|c David Waller
260	#	#	\|a Sydney \|b McGraw Hill \|c 1998
300	#	#	\|a xi, 100 p. \|b ill. \|c 24 cm
650	#	0	\|a Communication in marketing
650	#	0	\|a Marketing}xManagement
650	#	0	\|a Sales promotion \|x Planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=200384
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