Essentials of marketing a global-managerial approach

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Bibliographic Details
Main Author:	Perreault, William D
Other Authors:	McCarthy, E. Jerome Edmund Jerome
Format:	Unknown
Published:	Boston McGraw Hill 2000
Edition:	8th ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Perreault, William D
245	1	1	\|a Essentials of marketing \|b a global-managerial approach \|c William D. Perreault, Jr., E. Jerome McCarthy
250	#	#	\|a 8th ed
260	#	#	\|a Boston \|b McGraw Hill \|c 2000
300	#	#	\|a xxvii, 592 p. \|b ill.(some col.) \|c 28 cm \|e 1 compact disk (4 3/4 in)
500	#	#	\|a Includes index
500	#	#	\|a Accompanied by " Applications in basic marketing"
650	#	0	\|a Marketing
700	1	#	\|a McCarthy, E. Jerome \|q Edmund Jerome
745	#	#	\|a Application in basic marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=200382
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