Essentials of marketing a global-managerial approach
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
McGraw Hill
2000
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| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index Accompanied by " Applications in basic marketing" |
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| Physical Description: | xxvii, 592 p. ill.(some col.) 28 cm 1 compact disk (4 3/4 in) |
| ISBN: | 0072894822 |
Essentials of Marketing A global-managerial approach