Basic marketing a global-managerial approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill
1999
|
| Edition: | 13th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-200381 | ||
| 005 | 2021020124243 | ||
| 008 | t1999 a 001 eng D | ||
| 020 | # | # | |a 0071158332 |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .P47 1999 |
| 100 | 1 | # | |a Perreault, William D. |e author |
| 245 | 1 | 0 | |a Basic marketing |b a global-managerial approach |c William D. Perreault, Jr., E. Jerome McCarthy |
| 246 | 3 | 0 | |a Application in basic marketing : clippings from the popular business press |
| 250 | # | # | |a 13th ed |
| 264 | # | 1 | |a Boston |b McGraw Hill |c 1999 |
| 264 | # | 4 | |c ©1999 |
| 300 | # | # | |a xxiv, 791 pages |b illustrations (some colour) |c 27 cm |e 2 compact disks (4 3/4 in) |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a McCarthy, E. Jerome |e author |q Edmund Jerome |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=200381 |
| 964 | # | # | |c BOK |d 01 |
Basic marketing a global-managerial approach