Basic marketing a global-managerial approach

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Bibliographic Details
Main Authors:	Perreault, William D. (Author), McCarthy, E. Jerome Edmund Jerome (Author)
Format:	Book
Language:	English
Published:	Boston McGraw Hill 1999
Edition:	13th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Perreault, William D. \|e author
245	1	0	\|a Basic marketing \|b a global-managerial approach \|c William D. Perreault, Jr., E. Jerome McCarthy
246	3	0	\|a Application in basic marketing : clippings from the popular business press
250	#	#	\|a 13th ed
264	#	1	\|a Boston \|b McGraw Hill \|c 1999
264	#	4	\|c ©1999
300	#	#	\|a xxiv, 791 pages \|b illustrations (some colour) \|c 27 cm \|e 2 compact disks (4 3/4 in)
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338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a McCarthy, E. Jerome \|e author \|q Edmund Jerome
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