Basic marketing a global-managerial approach

Basic marketing a global-managerial approach

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Bibliographic Details
Main Authors: Perreault, William D. (Author), McCarthy, E. Jerome Edmund Jerome (Author)
Format: Book
Language:English
Published: Boston McGraw Hill 1999
Edition:13th ed
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxiv, 791 pages illustrations (some colour) 27 cm 2 compact disks (4 3/4 in)
ISBN:0071158332

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