Marketing

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Bibliographic Details
Main Author: Berkowitz, Eric N (Author)
Format: Book
Language:English
Published: Boston McGraw Hill 2000
Edition:6th ed.
Series:The Irwin/McGraw-Hill in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxii, 736 pages illustrations (some colour) 28 cm
Bibliography:Includes bibliographical references and index
ISBN:0073656453