Net gain expanding markets through virtual communities
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| Format: | Unknown |
| Published: |
Boston
Harvard Business School Press
1997
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xv, 235 p. ill. 24 cm |
| ISBN: | 0875847595 |
loyalty.com Customer Relationship Management in the New Era of Internet Marketing 
Behavioral marketing delivering personalized experiences at scale