International management text and cases

This text focuses on how firms become and remain international in scope, and tells of their experiences as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is not enough to achieve and sustain success

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Bibliographic Details
Main Author: Beamish, Paul W. 1953 (Author)
Format: Book
Language:English
Published: Boston Irwin/McGraw Hill 2000
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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