International management text and cases
This text focuses on how firms become and remain international in scope, and tells of their experiences as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is not enough to achieve and sustain success
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Irwin/McGraw Hill
2000
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This text focuses on how firms become and remain international in scope, and tells of their experiences as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is not enough to achieve and sustain success |
|---|---|
| Item Description: | Includes index |
| Physical Description: | xiv, 626 pages illustrations 23 cm |
| ISBN: | 0072290722 |
International management text and cases