Advertising principles & practice

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Bibliographic Details
Main Author:	Wells, William
Other Authors:	Burnett, John 1944-, Moriarty, Sandra E.
Format:	Book
Published:	New Jersey Prentice Hall 2000 Upper Saddle River, N.J 2000
Edition:	5th ed.
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0130835714
090	0	0	\|a HF5823 \|b .W455 2000
100	1	#	\|a Wells, William
245	1	0	\|a Advertising \|b principles & practice \|c William Wells, John Burnett, Sandra Moriarty
250	#	#	\|a 5th ed.
260	#	#	\|a New Jersey \|b Prentice Hall \|c 2000
260	#	#	\|a Upper Saddle River, N.J \|b Prentice Hall \|c 2000
300	#	#	\|a xvii, 562 p. \|b ill.(some col.) \|c 28 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
700	1	#	\|a Burnett, John \|d 1944-
700	#	#	\|a Moriarty, Sandra E.
745	0	0	\|a Advertising \|b principles and practice
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=199783
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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