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Bibliographic Details
Main Author:	O'Guinn, Thomas C.
Other Authors:	Allen, Chris T, Semenik, Richard J
Format:	Unknown
Published:	Ohio, Cincinnati South-Western College Publishing 2000
Edition:	2nd ed.
Subjects:	Advertising Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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001	wils-199533
020	#	#	\|a 0324006616
090	0	0	\|a HF5821 \|b .O34 2000
100	1	#	\|a O'Guinn, Thomas C.
245	1	1	\|a Advertising \|c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
250	#	#	\|a 2nd ed.
260	#	#	\|a Ohio, Cincinnati \|b South-Western College Publishing \|c 2000
300	#	#	\|a xxvii, 694 p. \|b ill.(some col.) \|c 28 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Advertising media planning
700	1	#	\|a Allen, Chris T
700	#	#	\|a Semenik, Richard J
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=199533
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|