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Bibliographic Details
Main Author:	O'Guinn, Thomas C.
Other Authors:	Allen, Chris T, Semenik, Richard J
Format:	Unknown
Published:	Ohio, Cincinnati South-Western College Publishing 2000
Edition:	2nd ed.
Subjects:	Advertising Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	xxvii, 694 p. ill.(some col.) 28 cm
Bibliography:	Includes bibliographical references and index
ISBN:	0324006616

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