Essentials of marketing

Saved in:

Bibliographic Details
Main Author:	Lamb, Charles W.
Other Authors:	Hair, Joseph F, McDaniel, Carl D
Format:	Book
Published:	Ohio, Cincinnati South-Western College Publishing 1999
Subjects:	Marketing > Management Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-199532
020	#	#	\|a 0538879262
090	0	0	\|a HF5415 \|b .L2623 1999
100	1	#	\|a Lamb, Charles W.
245	1	1	\|a Essentials of marketing \|c Charles W. Lamb, Joseph F. Hair, Carl McDaniel
260	#	#	\|a Ohio, Cincinnati \|b South-Western College Publishing \|c 1999
300	#	#	\|a xxvi, 502 p. \|b ill. {some col.} \|c 28 cm \|e 1 computer laser optical disk
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing
700	1	#	\|a Hair, Joseph F
700	#	#	\|a McDaniel, Carl D
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=199532
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|01700##a0011.2.2\|\|